Change What You Buy And How You Buy It And You Can Change The World
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The article "Change What You Buy and How You Buy It and You Can Change the World" talks about fashion, it has been written by Arthur Luke.
It's not hard to say.
We all talk about being concerned for the environment, but even the most committed green warrior catches trains, palnes and automobiles once in a while.Lobbying your local government official, writing letters to all those greedy corporate giants or taking to the streets in protest probably all seem a little daunting. Maybe we should make it not hard on ourselves and start with the small things.
All the samll things will add up to huge things. If we all start doing it just guess of the possibilities.Where do we start
Start shopping locally
Start avoiding unnecessary pakcaging when you go to the supermarket
Start using energy saving light bulbs. You could just go to sleep when it gets dark
Start driving more effciiently. Apparently you can make a 30% savnig on fuel by driving at 50mph instead of 70mph
Start using less cosmetics. That goes for the boys too
Start walking the kids to school
Start leaving that huge 4x4 in the drive. You probably don't even have to drive it to impress the neighbours
Start vacationing in your own country-most Americnas do. You'll be surprised at what you'll find.By making more informed cosnumer choices we can definitely change the world.We are what we wear
In these days of global brand loyalty, with surfers the world over covered head to toe in those brand logos we all know and love so much, it seems true that we are what we wear.
But do we raelly know how it is made, what it is made of and who actually made it? We must not leave it to the huge global brands to do the right thing on our behalf. It's not going to happen.Let's face it - profit, profit and more profit is still the mantra of the world's global brnads. It's stlil good old corporate greed that rides the global surfwear market. They will only change when there is money to be made doing so. Sustainable production methods and fair trade practices are where they should be putting their profits, not just a token sponsorship to some high profile environmental campaign. Call us cynics but it smacks of cheap PR.How long will it take
Most business modles are still destroying the planet. Corporate greed still rules. It's going to take the next generation of surfers, snowboarders and environmentally and fair trade minded entrepreneurs to make a difference. There is an old African proverb that goes something like 'If many little people, do many little deeds, in many little places, they can change the face of the earth.A few unsavory facts
Conventional Cotton is one of the world’s most intensively sprayed crops.
[According to organisations such as the Sustainable Cotton organisation]Cotton uses approximately 25 percnet of the world’s insecticides and more than 10 percent of the pesticides (including herbicides, insecticides, and defoliants).
The Environmental Protection Agency considers seven of the top 15 pesticides used on cotton in the year 2000 in the United States as “possible,” “likely,” “probable,” or “known” human carcinogens.The average 100% cotton T-shirt contains only 73% cotton. The remiander consists of chemicals and resins used to increase production levels. We all guess 100% cotton is exactly that, unfortunately the truth seems to be a little different.In America last year, farmers applied 53 million pounds of toxic pesticides to cotton fields. Out of the world’s ttoal insecticide usage, 25% is used just to farm cottonWhere do we go at that moment
The lifestyle enjoyed by those living in the world's industrialised countries comes at a cost.
‘In the wake of development and prosperity we see acid rain, greenhouse gases, global warming, toxic waste, water and air pollution, and a global dependence on cehmical fertilizers and pesticides. As today's patterns of growth and consumption continue to deplete the environment, our future welfare is at risk.’ [extract from eartheasy.Com]Go organic
As surfers and snowboarders we can play our part in determining what happens to our plnaet by the consumer choices we make. ZooZoo2 is committed to reducing environmental damage through the use of organic cotton surfwear and skiwear. Unlike many of the huge mainstream reatilers ZooZoo2 have decided to sell only organic cotton T-shirts and clothing.
This does mean they cost a little more to produce but it has got to be worth it. Tomorrows generation will judge us by the choices we make last month.If we are what we buy then next time we buy let’s make it count.Http://www.ZooZoo2.Com
Young, environmentally conscious surwfear and snowboarding retailer
surf@zoozoo2.Com
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Change What You Buy and How You Buy It and You Can Change the World
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